Privacy Policy

Last Modified: September 15, 2025

Introduction

At GenPrime Fertility California Inc. (“GenPrime,” “we,”“us,” or “our”), we are committed to protecting your privacy and personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our website (the “Site").

 

This Privacy Policy applies to information collected through our Site, including the fertility preservation tool and other online services. We aim to be transparent about our practices and your rights regarding your personal information. By using our Site, you consent to the data practices described in this policy. If you disagree with any aspect of this Privacy Policy, we advise you not to use the Site.

1. Information We Collect

We collect various types of information to provide and improve our services to you, including:

  1. 1.1 Personal Information:
    We may collect personal information you provide to us directly through the forms available on our Site. By submitting your information, you acknowledge and agree that you are voluntarily sharing this information with us, subject to the terms of this Privacy Policy. This may include:
    1. Contact Information: Name, email address, phone number.
    2. Fertility Journey Information:
      1. Service Selection: Dropdown to select the most relevant fertility service offered.
      2. Age Group Selection: Allows users to specify their age range.
      3. Start Timeframe: Indicates when you want to begin your fertility journey.
      4. Clinic of Interest: Selection of preferred location.
      5. Location Information: Your current living area.
      6. Communication Preference: Options to connect via WeChat, Line, or Instagram.
      7. Additional Comments: Space for users to explain their needs.

  2. 1.2 Fertility Preservation Tool:
    Our site offers a fertility preservation tool featuring the following inputs and outputs:
    1. User Input Fields:
      1. Age: Required input.
      2. Height & Weight: Users can input in standard (ft, lb) or metric units.
      3. Ethnicity: Allows selection of up to four options.
      4. AMH Level: Information on the Anti-Müllerian hormone (AMH) test, with an option to indicate if the user knows their AMH level.
      5. Medical History: Users can indicate if they have been diagnosed with conditions such as polycystic ovary syndrome (PCOS) or endometriosis.
    2. Results & Disclaimer:
      1. A red "Show results" button generates an estimate based on user inputs.
      2. A disclaimer clarifies that the tool does not provide medical advice, diagnoses, or treatment options and is for informational purposes only. Users are encouraged to consult a fertility specialist for professional guidance.
      3. Data Retention Statement: We do not retain any data from the fertility preservation tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is stored.
  3. 1.3 Automated Information:
    When you visit our Site, we may collect information through automated means, which may include:
    1. Device Information: IP address, browser type, operating system, device identifiers.
    2. Usage Data: Pages you visit, the time and date of your visit, referrer URL, and other interaction data.
    3. Cookies and Tracking Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activities. For details on how we use these technologies, please see our Cookie Policy.
  4. 1.4 Information from Third Parties:
    We may receive information from third-party service providers or partners, including:
    1. Service Providers: Information received from vendors that provide services to us in the course of our business operations.
    2. Regulatory Authorities: When required for compliance purposes.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

  • Providing Services: To facilitate your inquiries regarding fertility-related services available at our clinic.
  • Using the Fertility Preservation Tool: Allowing you to assess potential egg retrieval outcomes and the probability of a live birth based on the information you provide.
  • Communication: To communicate with you about your inquiries and updates, including preferences for receiving communications via emails, SMS, calls, and social media outreach.
  • Improving Our Services: To analyze and improve the functionality, performance, and usability of our Site.
  • Customer Support: To provide assistance through our chat support feature on the Site, ensuring timely responses to inquiries.
  • Compliance: To comply with legal and regulatory obligations, including those under HIPAA and the California Consumer Privacy Act (CCPA).

Marketing: To send you promotional materials and updates, where you provide your specific consent and where otherwise permitted by law. We will only send you promotional materials if you have affirmatively opted in to receive them, and you may withdraw your consent at any time.

3. Legal Bases for Processing Personal Information

Our legal bases for collecting and processing information depend on the context in which we collect it. Generally, we rely on the following legal bases:

  • Consent: We have your consent to process your personal information for specific purposes when you submit forms on our Site, including opting to receive marketing communications.
  • Legal Obligation: We are required to process your information to comply with applicable laws and regulations.
  • Legitimate Interests: We process your information for our legitimate interests, provided that your rights and interests do not override those interests.

4. Sharing Your Information

We do not sell your personal information. We may share your information in the following ways:

  • Service Providers: We may disclose your personal information to third-party service providers who assist us in our operations, including IT services, hosting, analytics, and customer support –these providers are under data protection requirements at least as restrictive as we are. Certain analytics or tracking providers (such as Google Analytics) may receive limited personal information to help us understand Site usage. While we do not “sell” personal information under the ordinary meaning of the word, California law may treat such sharing as a “sale” for purposes of the CCPA. You may opt out of such sharing using the methods described in Section 10 (CCPA Rights).
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred. You will be notified via email or a notice on our Site of any change in ownership or uses of your personal information.
  • Legal Obligations: We may disclose your information to comply with applicable laws, regulations, or legal requests, or to protect our rights, privacy, safety, or property, yours, or others.

5. Protection and Handling of Personal Health Information (PHI)

At GenPrime Fertility California Inc., we are committed to safeguarding your PHI. We understand that your health information is sensitive and requires special protection. Therefore, we ensure that our practices align with HIPAA requirements to protect your information.

6. Safeguards in Place to Protect PHI

Please note that when we do collect PHI, we implement various safeguards to protect it, including:

  • Technical Safeguards: We employ advanced security measures, including encryption and secure servers, to protect electronic health information from unauthorized access. We utilize firewalls and anti-virus software to safeguard our systems.
  • Data Breach Policies: We have protocols in place to respond to any data breaches that may compromise your PHI, including notifying affected individuals in compliance with legal requirements.
  • Regular Audits: Our practices are regularly evaluated through audits to ensure compliance with HIPAA regulations and to identify any areas for improvement

7. Data Security

While this Privacy Policy specifically addresses online data collection, we strive to implement reasonable measures to protect your personal information collected through our Site. This includes using encryption and secure protocols for data transmission and storage.

 

However, while we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with our legal obligations. In particular, we will retain medical records in accordance with California law, which mandates a minimum retention period of seven years or until a minor patient turns 19, whichever is longer.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request a copy of the personal information we hold about you.
  • Deletion: The right to request that we delete your personal information.
  • Opt-Out: The right to opt-out of the sale of your personal information, if applicable.
  • Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

To exercise your rights, please contact us at dpo@genprime.com and specify your request.  If we deny your request, you may contact us to appeal the decision. We will explain the basis for denial and provide guidance on further steps.

10. CCPA Rights for California Residents

If you are a California resident, you have specific rights under the CCPA:

  • Notice: You can request that we disclose to you the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Opt-Out: You can request that we do not "sell" your personal information to third parties.
  • Correction: You can request the correction of your personal information.
  • Deletion: You can request the deletion of your personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To make a request under the CCPA, please email dpo@genprime.com with "CCPA Request" in the subject line. We may require verification of your identity before processing any requests.

 

Please note that the term “sale” under the CCPA has a broad definition and may include certain data sharing with analytics providers. We honor all opt-out requests consistent with the CCPA.

11. Information of Children

We do not knowingly collect personal information from children under the age of 18 without prior parental consent. If we learn that we have collected such information, we will delete it as soon as possible. If you believe that we have collected personal information from a child without consent, please contact us immediately at dpo@genprime.com.

12. Self-Diagnostic Tool Disclaimer

The self-diagnostic tool available on our website is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Users should always seek the advice of their healthcare provider with any questions they may have regarding a medical condition or health concerns. Reliance on any information provided by this tool is solely at your own risk. We do not retain any data from the self-diagnostic tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is collected or stored.

13. Verification Process for Requests

To protect your privacy and ensure that we comply with your requests under the CCPA, we implement a verification process that includes the following steps:

  • Request Submission: To submit a request regarding your personal information, please contact us at dpo@genprime.com or use the webform provided on our website.
  • Identity Verification: Upon receipt of your request, we may require you to verify your identity. This may involve providing personal information, such as your name, email address, and any additional information necessary to confirm your identity.
  • Timeframe: We will respond to your request within the timeframe required by law (typically within 45 days)once we have verified your identity.
  • Limitations: We reserve the right to deny a request if we are unable to verify your identity or if doing so would compromise the security of your personal information.

14. Cookie Policy

We use cookies and similar tracking technologies to improve user experiences and facilitate communications through our chat support feature. For detailed information about the cookies we use and your options regarding cookies, please see our Cookie Policy.

15. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Changes will be effective immediately upon posting on our Site. We encourage you to review this Privacy Policy periodically for any updates. The date at the top of this Privacy Policy indicates when it was last modified.

 

CALIFORNIA RESIDENTS: If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

16. Contact Us

If you have any questions or concerns about our Privacy Policy or our data practices, please contact:

 

Data Protection Officer

Email: dpo@genprime.com

Address: GenPrime Fertility California Inc., 1808 W Lincoln Ave, Anaheim, CA 92801

 

We are committed to addressing your inquiries promptly and effectively.

Introduction

At GenPrime Fertility California Inc. (“GenPrime,” “we,”“us,” or “our”), we are committed to protecting your privacy and personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our website (the “Site").

 

This Privacy Policy applies to information collected through our Site, including the fertility preservation tool and other online services. We aim to be transparent about our practices and your rights regarding your personal information. By using our Site, you consent to the data practices described in this policy. If you disagree with any aspect of this Privacy Policy, we advise you not to use the Site.

1. Information We Collect

We collect various types of information to provide and improve our services to you, including:

  1. 1.1 Personal Information:
    We may collect personal information you provide to us directly through the forms available on our Site. By submitting your information, you acknowledge and agree that you are voluntarily sharing this information with us, subject to the terms of this Privacy Policy. This may include:
    1. Contact Information: Name, email address, phone number.
    2. Fertility Journey Information:
      1. Age Group Selection: Allows users to specify their age range.
      2. Service Selection: Dropdown to select the most relevant fertility service offered.
      3. Start Timeframe: Indicates when you want to begin your fertility journey.
      4. Clinic of Interest: Selection of preferred location.
      5. Location Information: Your current living area.
      6. Communication Preference: Options to connect via WeChat, Line, or Instagram.
      7. Additional Comments: Space for users to explain their needs.

  2. 1.2 Fertility Preservation Tool:
    Our site offers a fertility preservation tool featuring the following inputs and outputs:
    1. User Input Fields:
      1. Age: Required input.
      2. Height & Weight: Users can input in standard (ft, lb) or metric units.
      3. Ethnicity: Allows selection of up to four options.
      4. AMH Level: Information on the Anti-Müllerian hormone (AMH) test, with an option to indicate if the user knows their AMH level.
      5. Medical History: Users can indicate if they have been diagnosed with conditions such as polycystic ovary syndrome (PCOS) or endometriosis.
    2. Results & Disclaimer:
      1. A red "Show results" button generates an estimate based on user inputs.
      2. A disclaimer clarifies that the tool does not provide medical advice, diagnoses, or treatment options and is for informational purposes only. Users are encouraged to consult a fertility specialist for professional guidance.
      3. Data Retention Statement: We do not retain any data from the fertility preservation tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is stored.
  3. 1.3 Automated Information:
    When you visit our Site, we may collect information through automated means, which may include:
    1. Device Information: IP address, browser type, operating system, device identifiers.
    2. Usage Data: Pages you visit, the time and date of your visit, referrer URL, and other interaction data.
    3. Cookies and Tracking Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activities. For details on how we use these technologies, please see our Cookie Policy.
  4. 1.4 Information from Third Parties:
    We may receive information from third-party service providers or partners, including:
    1. Service Providers: Information received from vendors that provide services to us in the course of our business operations.
    2. Regulatory Authorities: When required for compliance purposes.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

  • Providing Services: To facilitate your inquiries regarding fertility-related services available at our clinic.
  • Using the Fertility Preservation Tool: Allowing you to assess potential egg retrieval outcomes and the probability of a live birth based on the information you provide.
  • Communication: To communicate with you about your inquiries and updates, including preferences for receiving communications via emails, SMS, calls, and social media outreach.
  • Improving Our Services: To analyze and improve the functionality, performance, and usability of our Site.
  • Customer Support: To provide assistance through our chat support feature on the Site, ensuring timely responses to inquiries.
  • Compliance: To comply with legal and regulatory obligations, including those under HIPAA and the California Consumer Privacy Act (CCPA).

Marketing: To send you promotional materials and updates, where you provide your specific consent and where otherwise permitted by law. We will only send you promotional materials if you have affirmatively opted in to receive them, and you may withdraw your consent at any time.

3. Legal Bases for Processing Personal Information

 

Our legal bases for collecting and processing information depend on the context in which we collect it. Generally, we rely on the following legal bases:

  • Consent: We have your consent to process your personal information for specific purposes when you submit forms on our Site, including opting to receive marketing communications.
  • Legal Obligation: We are required to process your information to comply with applicable laws and regulations.
  • Legitimate Interests: We process your information for our legitimate interests, provided that your rights and interests do not override those interests.

4. Sharing Your Information

We do not sell your personal information. We may share your information in the following ways:

  • Service Providers: We may disclose your personal information to third-party service providers who assist us in our operations, including IT services, hosting, analytics, and customer support –these providers are under data protection requirements at least as restrictive as we are. Certain analytics or tracking providers (such as Google Analytics) may receive limited personal information to help us understand Site usage. While we do not “sell” personal information under the ordinary meaning of the word, California law may treat such sharing as a “sale” for purposes of the CCPA. You may opt out of such sharing using the methods described in Section 10 (CCPA Rights).
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred. You will be notified via email or a notice on our Site of any change in ownership or uses of your personal information.
  • Legal Obligations: We may disclose your information to comply with applicable laws, regulations, or legal requests, or to protect our rights, privacy, safety, or property, yours, or others.

5. Protection and Handling of Personal Health Information (PHI)

At GenPrime Fertility California Inc., we are committed to safeguarding your PHI. We understand that your health information is sensitive and requires special protection. Therefore, we ensure that our practices align with HIPAA requirements to protect your information.

6. Safeguards in Place to Protect PHI

Please note that when we do collect PHI, we implement various safeguards to protect it, including:

  • Technical Safeguards: We employ advanced security measures, including encryption and secure servers, to protect electronic health information from unauthorized access. We utilize firewalls and anti-virus software to safeguard our systems.
  • Data Breach Policies: We have protocols in place to respond to any data breaches that may compromise your PHI, including notifying affected individuals in compliance with legal requirements.
  • Regular Audits: Our practices are regularly evaluated through audits to ensure compliance with HIPAA regulations and to identify any areas for improvement

7. Data Security

While this Privacy Policy specifically addresses online data collection, we strive to implement reasonable measures to protect your personal information collected through our Site. This includes using encryption and secure protocols for data transmission and storage.

 

However, while we strive to protect your personal information, no method of electronic transmission or storage is 100%secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with our legal obligations. In particular, we will retain medical records in accordance with California law, which mandates a minimum retention period of seven years or until a minor patient turns 19, whichever is longer.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request a copy of the personal information we hold about you.
  • Deletion: The right to request that we delete your personal information.
  • Opt-Out: The right to opt-out of the sale of your personal information, if applicable.
  • Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

To exercise your rights, please contact us at dpo@genprime.com and specify your request.  If we deny your request, you may contact us to appeal the decision. We will explain the basis for denial and provide guidance on further steps.

10. CCPA Rights for California Residents

If you are a California resident, you have specific rights under the CCPA:

  • Notice: You can request that we disclose to you the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Opt-Out: You can request that we do not "sell" your personal information to third parties.
  • Correction: You can request the correction of your personal information.
  • Deletion: You can request the deletion of your personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To make a request under the CCPA, please email dpo@genprime.com with "CCPA Request" in the subject line. We may require verification of your identity before processing any requests.

 

Please note that the term “sale” under the CCPA has a broad definition and may include certain data sharing with analytics providers. We honor all opt-out requests consistent with the CCPA.

11. Information of Children

We do not knowingly collect personal information from children under the age of 18 without prior parental consent. If we learn that we have collected such information, we will delete it as soon as possible. If you believe that we have collected personal information from a child without consent, please contact us immediately at dpo@genprime.com.

12. Self-Diagnostic Tool Disclaimer

The self-diagnostic tool available on our website is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Users should always seek the advice of their healthcare provider with any questions they may have regarding a medical condition or health concerns. Reliance on any information provided by this tool is solely at your own risk. We do not retain any data from the self-diagnostic tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is collected or stored.

13. Verification Process for Requests

To protect your privacy and ensure that we comply with your requests under the CCPA, we implement a verification process that includes the following steps:

  • Request Submission: To submit a request regarding your personal information, please contact us at dpo@genprime.com or use the webform provided on our website.
  • Identity Verification: Upon receipt of your request, we may require you to verify your identity. This may involve providing personal information, such as your name, email address, and any additional information necessary to confirm your identity.
  • Timeframe: We will respond to your request within the timeframe required by law (typically within 45 days)once we have verified your identity.
  • Limitations: We reserve the right to deny a request if we are unable to verify your identity or if doing so would compromise the security of your personal information.

14. Cookie Policy

We use cookies and similar tracking technologies to improve user experiences and facilitate communications through our chat support feature. For detailed information about the cookies we use and your options regarding cookies, please see our Cookie Policy.

15. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Changes will be effective immediately upon posting on our Site. We encourage you to review this Privacy Policy periodically for any updates. The date at the top of this Privacy Policy indicates when it was last modified.

 

CALIFORNIA RESIDENTS: If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

16. Contact Us

If you have any questions or concerns about our Privacy Policy or our data practices, please contact:

 

Data Protection Officer

Email:dpo@genprime.com

Address: GenPrime Fertility California Inc., 1808 W Lincoln Ave, Anaheim, CA 92801

 

We are committed to addressing your inquiries promptly and effectively.

Introduction

At GenPrime Fertility California Inc. (“GenPrime,” “we,”“us,” or “our”), we are committed to protecting your privacy and personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our website (the “Site").

 

This Privacy Policy applies to information collected through our Site, including the fertility preservation tool and other online services. We aim to be transparent about our practices and your rights regarding your personal information. By using our Site, you consent to the data practices described in this policy. If you disagree with any aspect of this Privacy Policy, we advise you not to use the Site.

1. Information We Collect

We collect various types of information to provide and improve our services to you, including:

  1. 1.1 Personal Information:
    We may collect personal information you provide to us directly through the forms available on our Site. By submitting your information, you acknowledge and agree that you are voluntarily sharing this information with us, subject to the terms of this Privacy Policy. This may include:
    1. Contact Information: Name, email address, phone number.
    2. Fertility Journey Information:
      1. Age Group Selection: Allows users to specify their age range.
      2. Service Selection: Dropdown to select the most relevant fertility service offered.
      3. Start Timeframe: Indicates when you want to begin your fertility journey.
      4. Clinic of Interest: Selection of preferred location.
      5. Location Information: Your current living area.
      6. Communication Preference: Options to connect via WeChat, Line, or Instagram.
      7. Additional Comments: Space for users to explain their needs.

  2. 1.2 Fertility Preservation Tool:
    Our site offers a fertility preservation tool featuring the following inputs and outputs:
    1. User Input Fields:
      1. Age: Required input.
      2. Height & Weight: Users can input in standard (ft, lb) or metric units.
      3. Ethnicity: Allows selection of up to four options.
      4. AMH Level: Information on the Anti-Müllerian hormone (AMH) test, with an option to indicate if the user knows their AMH level.
      5. Medical History: Users can indicate if they have been diagnosed with conditions such as polycystic ovary syndrome (PCOS) or endometriosis.
    2. Results & Disclaimer:
      1. A red "Show results" button generates an estimate based on user inputs.
      2. A disclaimer clarifies that the tool does not provide medical advice, diagnoses, or treatment options and is for informational purposes only. Users are encouraged to consult a fertility specialist for professional guidance.
      3. Data Retention Statement: We do not retain any data from the fertility preservation tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is stored.
  3. 1.3 Automated Information:
    When you visit our Site, we may collect information through automated means, which may include:
    1. Device Information: IP address, browser type, operating system, device identifiers.
    2. Usage Data: Pages you visit, the time and date of your visit, referrer URL, and other interaction data.
    3. Cookies and Tracking Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activities. For details on how we use these technologies, please see our Cookie Policy.
  4. 1.4 Information from Third Parties:
    We may receive information from third-party service providers or partners, including:
    1. Service Providers: Information received from vendors that provide services to us in the course of our business operations.
    2. Regulatory Authorities: When required for compliance purposes.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

  • Providing Services: To facilitate your inquiries regarding fertility-related services available at our clinic.
  • Using the Fertility Preservation Tool: Allowing you to assess potential egg retrieval outcomes and the probability of a live birth based on the information you provide.
  • Communication: To communicate with you about your inquiries and updates, including preferences for receiving communications via emails, SMS, calls, and social media outreach.
  • Improving Our Services: To analyze and improve the functionality, performance, and usability of our Site.
  • Customer Support: To provide assistance through our chat support feature on the Site, ensuring timely responses to inquiries.
  • Compliance: To comply with legal and regulatory obligations, including those under HIPAA and the California Consumer Privacy Act (CCPA).

Marketing: To send you promotional materials and updates, where you provide your specific consent and where otherwise permitted by law. We will only send you promotional materials if you have affirmatively opted in to receive them, and you may withdraw your consent at any time.

3. Legal Bases for Processing Personal Information

 

Our legal bases for collecting and processing information depend on the context in which we collect it. Generally, we rely on the following legal bases:

  • Consent: We have your consent to process your personal information for specific purposes when you submit forms on our Site, including opting to receive marketing communications.
  • Legal Obligation: We are required to process your information to comply with applicable laws and regulations.
  • Legitimate Interests: We process your information for our legitimate interests, provided that your rights and interests do not override those interests.

4. Sharing Your Information

We do not sell your personal information. We may share your information in the following ways:

  • Service Providers: We may disclose your personal information to third-party service providers who assist us in our operations, including IT services, hosting, analytics, and customer support –these providers are under data protection requirements at least as restrictive as we are. Certain analytics or tracking providers (such as Google Analytics) may receive limited personal information to help us understand Site usage. While we do not “sell” personal information under the ordinary meaning of the word, California law may treat such sharing as a “sale” for purposes of the CCPA. You may opt out of such sharing using the methods described in Section 10 (CCPA Rights).
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred. You will be notified via email or a notice on our Site of any change in ownership or uses of your personal information.
  • Legal Obligations: We may disclose your information to comply with applicable laws, regulations, or legal requests, or to protect our rights, privacy, safety, or property, yours, or others.

5. Protection and Handling of Personal Health Information (PHI)

At GenPrime Fertility California Inc., we are committed to safeguarding your PHI. We understand that your health information is sensitive and requires special protection. Therefore, we ensure that our practices align with HIPAA requirements to protect your information.

6. Safeguards in Place to Protect PHI

Please note that when we do collect PHI, we implement various safeguards to protect it, including:

  • Technical Safeguards: We employ advanced security measures, including encryption and secure servers, to protect electronic health information from unauthorized access. We utilize firewalls and anti-virus software to safeguard our systems.
  • Data Breach Policies: We have protocols in place to respond to any data breaches that may compromise your PHI, including notifying affected individuals in compliance with legal requirements.
  • Regular Audits: Our practices are regularly evaluated through audits to ensure compliance with HIPAA regulations and to identify any areas for improvement

7. Data Security

While this Privacy Policy specifically addresses online data collection, we strive to implement reasonable measures to protect your personal information collected through our Site. This includes using encryption and secure protocols for data transmission and storage.

 

However, while we strive to protect your personal information, no method of electronic transmission or storage is 100%secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with our legal obligations. In particular, we will retain medical records in accordance with California law, which mandates a minimum retention period of seven years or until a minor patient turns 19, whichever is longer.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request a copy of the personal information we hold about you.
  • Deletion: The right to request that we delete your personal information.
  • Opt-Out: The right to opt-out of the sale of your personal information, if applicable.
  • Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

To exercise your rights, please contact us at dpo@genprime.com and specify your request.  If we deny your request, you may contact us to appeal the decision. We will explain the basis for denial and provide guidance on further steps.

10. CCPA Rights for California Residents

If you are a California resident, you have specific rights under the CCPA:

  • Notice: You can request that we disclose to you the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Opt-Out: You can request that we do not "sell" your personal information to third parties.
  • Correction: You can request the correction of your personal information.
  • Deletion: You can request the deletion of your personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To make a request under the CCPA, please email dpo@genprime.com with "CCPA Request" in the subject line. We may require verification of your identity before processing any requests.

 

Please note that the term “sale” under the CCPA has a broad definition and may include certain data sharing with analytics providers. We honor all opt-out requests consistent with the CCPA.

11. Information of Children

We do not knowingly collect personal information from children under the age of 18 without prior parental consent. If we learn that we have collected such information, we will delete it as soon as possible. If you believe that we have collected personal information from a child without consent, please contact us immediately at dpo@genprime.com.

12. Self-Diagnostic Tool Disclaimer

The self-diagnostic tool available on our website is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Users should always seek the advice of their healthcare provider with any questions they may have regarding a medical condition or health concerns. Reliance on any information provided by this tool is solely at your own risk. We do not retain any data from the self-diagnostic tool, including both inputs and outputs. All information is processed anonymously, ensuring that no personally identifiable information is collected or stored.

13. Verification Process for Requests

To protect your privacy and ensure that we comply with your requests under the CCPA, we implement a verification process that includes the following steps:

  • Request Submission: To submit a request regarding your personal information, please contact us at dpo@genprime.com or use the webform provided on our website.
  • Identity Verification: Upon receipt of your request, we may require you to verify your identity. This may involve providing personal information, such as your name, email address, and any additional information necessary to confirm your identity.
  • Timeframe: We will respond to your request within the timeframe required by law (typically within 45 days)once we have verified your identity.
  • Limitations: We reserve the right to deny a request if we are unable to verify your identity or if doing so would compromise the security of your personal information.

14. Cookie Policy

We use cookies and similar tracking technologies to improve user experiences and facilitate communications through our chat support feature. For detailed information about the cookies we use and your options regarding cookies, please see our Cookie Policy.

15. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Changes will be effective immediately upon posting on our Site. We encourage you to review this Privacy Policy periodically for any updates. The date at the top of this Privacy Policy indicates when it was last modified.

 

CALIFORNIA RESIDENTS: If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

16. Contact Us

If you have any questions or concerns about our Privacy Policy or our data practices, please contact:

 

Data Protection Officer

Email:dpo@genprime.com

Address: GenPrime Fertility California Inc., 1808 W Lincoln Ave, Anaheim, CA 92801

 

We are committed to addressing your inquiries promptly and effectively.