Cookie Policy
Last Modified: September 15, 2025
Introduction
GenPrime Fertility California Inc. (“GenPrime,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (the “Site”). This Cookies Policy explains what cookies are, how we use them, and your choices regarding cookies.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, smartphone) by websites you visit. They are widely used to make websites work more efficiently, improve user experiences, and provide information to website owners.
Cookies can be:
• Session Cookies – deleted automatically when you close your browser.
• Persistent Cookies – remain on your device until they expire or are deleted.
2. Types of Cookies We Use
We use the following categories of cookies on our Site:
- a. Strictly Necessary Cookies
- These cookies are essential for the operation of our Site and enable you to use its features. Without these cookies, certain services may not function properly.
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- b. Performance and Analytics Cookies
- These cookies collect information about how visitors use our Site (e.g., which pages are visited most often). This helps us improve the functionality and user experience. For example, we may use Google Analytics to understand traffic and usage trends.
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- c. Functionality Cookies
- These cookies allow our Site to remember your preferences (such as language, location, or communication preferences) and provide enhanced, personalized features.
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- d. Advertising and Social Media Cookies
- With your consent, we may use cookies to deliver relevant advertising or enable you to share content through social media platforms. We do not sell your information, but some data sharing with third parties for targeted advertising may be considered a “sale” under the California Consumer Privacy Act (CCPA).
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3. How We Use Cookies
We use cookies to:
• Ensure the Site functions properly.
• Improve Site performance and security.
• Understand how users interact with the Site.
• Provide relevant content and communications (with your consent).
4. Your Choices
You have several options for managing cookies:
• Browser Settings: Most browsers allow you to refuse or accept cookies, delete existing cookies, or be notified before cookies are placed. Please consult your browser’s help section for instructions.
• Opt-Out Tools: To opt out of Google Analytics, you can install the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).
• Do Not Sell/Share Requests: California residents can opt out of certain data sharing by contacting us at dpo@genprime.com with “Do Not Sell My Info” in the subject line.
5. Updates to This Cookies Policy
We may update this Cookies Policy from time to time. Changes will be effective when posted on this page. Please review this policy periodically for updates.
6. Contact Us
If you have any questions about our use of cookies, please contact:
Data Protection Officer
Email: dpo@genprime.com
Address: GenPrime Fertility California Inc., 1808 W Lincoln Ave, Anaheim, CA 92801
We are committed to addressing your inquiries promptly and effectively.